Workshop Sessions 1-3
1) Maximum Referrals for Property Managers
Day 3
Wednesday, October 27
Wednesday, October 27
10:30 am – 11:20 am
Speakers: Jeremy Pound, CEO, & Kristen Lopez, RentScale
Description: Generate a steady stream of quality opportunities for your property management business. Most business owners know that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that when they get them – their business grows. Unfortunately, most businesses never invest the time to maximize their referral streams. In fact, the common belief in business is that referrals are just something that happen to you, and not something you can manufacture with consistency. But, the truth is, referrals are a marketing channel. A highly effective and profitable marketing channel, and one that can be measured, systematized, and optimized over time. Join Kristen and Jeremy as we share specific case studies, techniques, and templates to not only kick-start your referral network, but to learn how to make it run like clockwork.
Description: Generate a steady stream of quality opportunities for your property management business. Most business owners know that referrals are highly effective. They may not know that referrals drive some of the highest conversion rates among all marketing channels, but they know that when they get them – their business grows. Unfortunately, most businesses never invest the time to maximize their referral streams. In fact, the common belief in business is that referrals are just something that happen to you, and not something you can manufacture with consistency. But, the truth is, referrals are a marketing channel. A highly effective and profitable marketing channel, and one that can be measured, systematized, and optimized over time. Join Kristen and Jeremy as we share specific case studies, techniques, and templates to not only kick-start your referral network, but to learn how to make it run like clockwork.
2) Autopilot Business Intelligence
Day 3
Wednesday, October 2710:30 am – 11:20 am
Wednesday, October 2710:30 am – 11:20 am
Speakers: Cassandra Swanson, RMP®, Paramount Property Management, Inc. and Zeeshan Bhimji, Real Property Management Group
Description: This workshop will provide time to implement autopilot metrics for leasing agents and maintenance. Attendees will be able to identify and create reporting methodologies to understand their business in a fraction of the time. Experiencing autopilot methodologies is different than just automation, as it leaves room for strategic decision making.
Description: This workshop will provide time to implement autopilot metrics for leasing agents and maintenance. Attendees will be able to identify and create reporting methodologies to understand their business in a fraction of the time. Experiencing autopilot methodologies is different than just automation, as it leaves room for strategic decision making.
3) Resident Benefit Package: Maximizing Value and Profits
Day 3
Wednesday, October 27
Wednesday, October 27
10:30 am – 11:20 am
Speakers: Bob Hansen, Head of Sales, Second Nature; Deb Newell, MPM® RMP®, Executive Consultant, Real-Time Consulting Services; Todd Ortscheid, Owner & CEO of Revolution Rental Management; Jennifer Stoops, MPM® RMP®, Park Avenue Properties, LLC
Description: In this panel, we will help you identify the true cost of services you’re already providing, learn about others that add value to your business and residents, and cover best practices for a seamless rollout.
Description: In this panel, we will help you identify the true cost of services you’re already providing, learn about others that add value to your business and residents, and cover best practices for a seamless rollout.
Workshop Sessions 4-6
4) How to Retain Top Talent at Your Organization
Day 3
Wednesday, October 27
Wednesday, October 27
2:30 pm – 3:20 pm
Speaker: Gwenn Aspen, Anequim LLC
Description: Your staff is the backbone of your operation. How do you build them up? In this session, Gwenn Aspen, Co-Founder and President of Anequim, will talk about an innovative approach to developing the business acumen of your employees that helps the business move forward while retaining top talent. This budget-friendly, project management program is inspired by a Harvard Review study, and can be deployed by companies of any size.
Description: Your staff is the backbone of your operation. How do you build them up? In this session, Gwenn Aspen, Co-Founder and President of Anequim, will talk about an innovative approach to developing the business acumen of your employees that helps the business move forward while retaining top talent. This budget-friendly, project management program is inspired by a Harvard Review study, and can be deployed by companies of any size.
5) The Paws and Cons of Pets and Assistance Animals
Day 3
Wednesday, October 27
Wednesday, October 27
2:30 pm – 3:20 pm
Speaker: Jennifer Stoops, MPM® RMP®, Park Avenue Properties, LLC
Description: This course covers the pros and cons of managing pet-friendly rentals, maximizing pet revenue, and handling inspections and breed restrictions when managing pet-friendly rentals,. It also covers the ins and outs of what you need to know as it pertains to HUD and the Fair Housing Act guidelines regarding assistance/emotional support and service animals when managing rental properties. This is a hot button issue that, unfortunately, leaves many property managers prey to lawsuits and violations if they are not aware of the guidelines and managing them properly.
Description: This course covers the pros and cons of managing pet-friendly rentals, maximizing pet revenue, and handling inspections and breed restrictions when managing pet-friendly rentals,. It also covers the ins and outs of what you need to know as it pertains to HUD and the Fair Housing Act guidelines regarding assistance/emotional support and service animals when managing rental properties. This is a hot button issue that, unfortunately, leaves many property managers prey to lawsuits and violations if they are not aware of the guidelines and managing them properly.
6) Unlocking Profit with the NARPM Accounting Standards: Success Stories
Day 3
Wednesday, October 27
Wednesday, October 27
2:30 pm – 3:20 pm
Speaker: Daniel Craig, CEO, ProfitCoach
Description: Two years after the release of the NARPM® Accounting Standards, we unveil the success stories of the early adopters who embraced the opportunity to standardize their reporting, compare with their peers, and maximize their financial and entrepreneurial freedom. Based on the experiences of real property managers, this session will give you the playbook on how to move from financial fog to financial clarity, bank balance management to focused forecasting, and move from financial mediocrity to benchmark success.
Description: Two years after the release of the NARPM® Accounting Standards, we unveil the success stories of the early adopters who embraced the opportunity to standardize their reporting, compare with their peers, and maximize their financial and entrepreneurial freedom. Based on the experiences of real property managers, this session will give you the playbook on how to move from financial fog to financial clarity, bank balance management to focused forecasting, and move from financial mediocrity to benchmark success.
General Session
Diners, Drive-Ins and Dives: Smoking Hot Confessions of BBQ & Digital Marketing
Day 3
Wednesday, October 27
Wednesday, October 27
3:30 pm – 4:30 pm
Speaker: Amy Lloyd, Senior Manager, Yardi
Description: This workshop is presented in partnership with the Kansas City Barbeque Society, marrying digital marketing, property technology and operational efficiency. You’ll walk away from this session with the ability to roll up your sleeves and get cooking with powerful technology, out of the box marketing strategies, and sustainable solutions. To sweeten the deal, our friends at the Kansas City Barbecue Society will serve up a roadmap of the local “falling off the bone” BBQ places to check out while you’re in town.Additional session info: Using BBQ as a metaphor for success in property marketing, we’ll take a serious (but fun) journey, diving in to the data that defines success in our industry. We’re going to analyze customer data and real-world scenarios to learn more about consumer behavior. This strategic approach to property marketing will help you focus your marketing efforts on three related goals:
1) Identifying your target audience
2) Defining which channels engage new customers and
3) Retaining your existing customers
Description: This workshop is presented in partnership with the Kansas City Barbeque Society, marrying digital marketing, property technology and operational efficiency. You’ll walk away from this session with the ability to roll up your sleeves and get cooking with powerful technology, out of the box marketing strategies, and sustainable solutions. To sweeten the deal, our friends at the Kansas City Barbecue Society will serve up a roadmap of the local “falling off the bone” BBQ places to check out while you’re in town.Additional session info: Using BBQ as a metaphor for success in property marketing, we’ll take a serious (but fun) journey, diving in to the data that defines success in our industry. We’re going to analyze customer data and real-world scenarios to learn more about consumer behavior. This strategic approach to property marketing will help you focus your marketing efforts on three related goals:
1) Identifying your target audience
2) Defining which channels engage new customers and
3) Retaining your existing customers
It doesn’t matter if you are talking about BBQ or property management – building and maintaining a successful community begins with understanding your customer. Where do you start when you’re ready to eat? You’ll have to join us to find out!
General Session
Branding Yourself in an Increasingly Digital World
Day 4
Thursday, October 28
Thursday, October 28
9:00 am – 10:15 am
Speaker: Crystal Washington
Description: Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity! As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people. Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe. As one of Forbes’ 50 Leading Female Futurists, she has appeared in numerous publications including Entrepreneur and Bloomberg Businessweek. She is regularly called on by major television networks as a tech expert. Crystal is the author of the books, One Tech Action and The Social Media Why.
Description: Crystal Washington, CSP works with organizations that want to leverage technology to increase profits and productivity! As a technology strategist and certified futurist, Crystal takes complex social media, app, and web topics and makes them easy to understand and accessible for everyday people. Crystal’s clients comprise Fortune 500 companies including Google, Microsoft, and GE, and as a sought-after keynote speaker, she has entertained and educated audiences around the globe. As one of Forbes’ 50 Leading Female Futurists, she has appeared in numerous publications including Entrepreneur and Bloomberg Businessweek. She is regularly called on by major television networks as a tech expert. Crystal is the author of the books, One Tech Action and The Social Media Why.
Workshop Sessions 7-9
7) Buying, Selling and Starting Over
Day 4
Thursday, October 28
Thursday, October 28
11:10 am – Noon
Speaker: Amy Karns, RMP®, A Plus Management
Description: A hot topic for property managers involves buying and selling property management companies. Amy Karns, RMP®, has bought, sold, and started over again and has a list of lessons learned and opportunities and pitfalls along the way.
Description: A hot topic for property managers involves buying and selling property management companies. Amy Karns, RMP®, has bought, sold, and started over again and has a list of lessons learned and opportunities and pitfalls along the way.
8) How to Work on Your Business (& Not In It)
Day 4
Thursday, October 28
Thursday, October 28
11:10 am – Noon
Speakers: Scott P. Brady, Progressive Property Management, Inc.; Deb Newell, MPM® RMP®, Executive Consultant, Real-Time Consulting Services
Description: The trend in our industry is to squeeze more revenue out of every door under management and to lower operating expenses by outsourcing responsibilities to other companies, automating processes and delegating certain roles to virtual assistants.
Description: The trend in our industry is to squeeze more revenue out of every door under management and to lower operating expenses by outsourcing responsibilities to other companies, automating processes and delegating certain roles to virtual assistants.
9) Recognizing Signs of Burnout
Day 4
Thursday, October 28
Thursday, October 28
11:10 am – Noon
Speaker: Rhianna Campbell, Juniper Street Real Estate Services LLC
Description: Learn to recognize the signs of burnout and how to recharge your battery.
Description: Learn to recognize the signs of burnout and how to recharge your battery.
General Session
Making Dollars and Sense of Subsidized Housing
Day 4
Thursday, October 28
Thursday, October 28
1:30 pm – 2:30 pm
Speaker: Sherkica Miller-McIntyre, RMP® , Carod Properties
Description: The 4 Ps: Program, Participants, Profits and Property Preservation. With many areas implementing Source of Income Discrimination (SOID) )protections, it is imperative that the property management community address the perceptions around the Housing Voucher Program, its process and participants, as well as ensure our owner clients are well informed with facts regarding the program. The program is profitable to owners whose housing qualifies and can be a source of income revenue for property managers. Sherkica’s goal during the workshop will be to address perceptions, give a full overview of the program and process, and share how her firm has made accepting subsidy housing profitable for both landlords and the firm, as well as how to align, not revamp, your business to accept such programs.
Description: The 4 Ps: Program, Participants, Profits and Property Preservation. With many areas implementing Source of Income Discrimination (SOID) )protections, it is imperative that the property management community address the perceptions around the Housing Voucher Program, its process and participants, as well as ensure our owner clients are well informed with facts regarding the program. The program is profitable to owners whose housing qualifies and can be a source of income revenue for property managers. Sherkica’s goal during the workshop will be to address perceptions, give a full overview of the program and process, and share how her firm has made accepting subsidy housing profitable for both landlords and the firm, as well as how to align, not revamp, your business to accept such programs.
General Session
The 7th Annual State of the Property Management Industry Report
Day 4
Thursday, October 28
Thursday, October 28
4:10 pm – 5:00 pm
Speaker: Michael Mauseth, Senior Vice President of RealPage; Gail Phillips CAE, CEO, NARPM®
Description: This session will bring to light new findings from the 7th Annual State of the Property Management Industry Report, which synthesizes insights from thousands of property managers, owners, and renters from across the country.
Description: This session will bring to light new findings from the 7th Annual State of the Property Management Industry Report, which synthesizes insights from thousands of property managers, owners, and renters from across the country.
The past year has been particularly turbulent, with the effects of a global pandemic and financial crisis catching businesses by surprise after more than a decade of expansion. Property managers’ ongoing struggles to attract and retain residents, grow and market their businesses, and expand their portfolios and revenue streams have grown deeper and more complex. But in this new environment that’s unlike anything we’ve faced in the past, one thing is certain: Property managers are better equipped to succeed when they understand the conditions in which they’re operating.
During this session, RealPage’s Senior Vice President, Michael Mauseth, will join NARPM®’s CEO, Gail Phillips, to bring property managers’ experiences to the forefront as they describe the impact that these unprecedented changes have had. They’ll identify where problems and opportunities lie within small businesses in 2022 and beyond, and discuss what can be done to resolve property managers’ biggest pain points. Above all, the session will give time-starved property managers the actionable insights they need to grow and compete in an ever-evolving market. The presentation will be built on a foundation of market research and seven years of historical survey data, revealing the trends that will shape the industry in the years to come. Buildium’s primary research gives property managers access to a far larger pool of renters and rental owners than they can get on their own, whose opinions and experiences help them to anticipate and exceed their own customers’ expectations. And it gives property managers access to a community of their peers (who they ordinarily view as their competition), whose successes and failures can form a blueprint for their business’ future.
The much-anticipated Industry Report is scheduled for publication in tandem with the NARPM® Annual Convention and has become a staple for NARPM® members and property managers. It will be available for convention attendees, both in print and as a downloadable PDF.
Workshop Sessions 10-12
10) DIY Automations to Free up Time
Day 5
Friday, October 29
Friday, October 29
9:00 am – 10:15 am
Speaker: Joseph Ord, AMOSO Realty LLC
Description: Joseph will present three to five easy automations and how to create them using easy free or cheap third party apps anyone can get. No computer programming knowledge is required.
Description: Joseph will present three to five easy automations and how to create them using easy free or cheap third party apps anyone can get. No computer programming knowledge is required.
11) Helping Owners Evaluate New Rentals
Day 5
Friday, October 29
Friday, October 29
9:00 am – 10:15 am
Speaker: Cassandra Swanson, RMP®, Paramount Property Management, Inc.
Description: Many new investors are not versed on the best way to analyze the potential success or failure of a rental. Not every investment is profitable. This course is based on the class that 2011 NARPM® President Tony Drost, MPM® RMP®, put together, and is now revamped to help property managers easily present numbers and formulas for their properties.
Description: Many new investors are not versed on the best way to analyze the potential success or failure of a rental. Not every investment is profitable. This course is based on the class that 2011 NARPM® President Tony Drost, MPM® RMP®, put together, and is now revamped to help property managers easily present numbers and formulas for their properties.
12) The Changing Landscape of PM Staffing – How to Attract, Engage & Motivate Your Employees
Day 5
Friday, October 29
Friday, October 29
9:00 am – 10:15 am
Speaker: Anne Lackey, RMP®, Rental Home Atlanta
Description: Property management companies are being forced into change. Remote workers – US & Globally, increased legal constraints, and COVID-19, etc., has made it harder and harder for property management companies to differentiate their services from the competition. Having amazing staff that is engaged, motivated to work, and attracting new team members to the industry is going to be the key to overall success for the property management companies left standing. Anne will be working though the components of successful hiring to set you up for success and also present tactics of how to keep those staff members in order to reduce burnout and turnover.
Description: Property management companies are being forced into change. Remote workers – US & Globally, increased legal constraints, and COVID-19, etc., has made it harder and harder for property management companies to differentiate their services from the competition. Having amazing staff that is engaged, motivated to work, and attracting new team members to the industry is going to be the key to overall success for the property management companies left standing. Anne will be working though the components of successful hiring to set you up for success and also present tactics of how to keep those staff members in order to reduce burnout and turnover.
Workshop Sessions 13-15
13) How to Survive and Thrive in 2022
Day 5
Friday, October 29
Friday, October 29
11:00 am – 11:50 am
Speaker: Jim Roman, Business Owners Institute, LLC
Description: Are you working harder than ever? Is there a gap between where your business is and where you want it to be?Business coach and consultant Jim Roman has spent more than 20 years studying small businesses like yours; he’s even spent his own share of time in that gap, and he knows how you can avoid the pitfalls that cause so many small businesses to fail.In his talk, Jim will share the three key components to having a business that thrives :1) Driving business success by knowing why you do what you do and where you want to be beyond your business; 2) Envisioning what you want your business to look like in the future—and making it happen; 3) Pinning down the next specific actions you need to take and anticipating what might get in your way
This isn’t theory; it will change the face of your business. If you want to do better than just survive, if you want to have the business and life you’ve always dreamed of, don’t miss this tool-based, interactive talk with Jim Roman.
Description: Are you working harder than ever? Is there a gap between where your business is and where you want it to be?Business coach and consultant Jim Roman has spent more than 20 years studying small businesses like yours; he’s even spent his own share of time in that gap, and he knows how you can avoid the pitfalls that cause so many small businesses to fail.In his talk, Jim will share the three key components to having a business that thrives :1) Driving business success by knowing why you do what you do and where you want to be beyond your business; 2) Envisioning what you want your business to look like in the future—and making it happen; 3) Pinning down the next specific actions you need to take and anticipating what might get in your way
This isn’t theory; it will change the face of your business. If you want to do better than just survive, if you want to have the business and life you’ve always dreamed of, don’t miss this tool-based, interactive talk with Jim Roman.
14) Integrated Technology: Empowering Future Success
Day 5
Friday, October 29
Friday, October 29
11:00 am – 11:50 am
Speaker: Joe Easton, Channel Partner Account Manager, Rent Manager
Description: In today’s age of interconnectivity and smart-everything, incorporating technology solutions into daily business routines and powering decisions with real-time data is paramount to a company’s success. Leveraging integrated solutions is now a best practice to improve operational efficiency and empower your team to succeed. Best-in-class software solutions offer unlimited flexibility through open interface infrastructure that allows for easy, effortless connection between programs. This presenter will discuss how companies can stay connected, increase efficiencies, and take advantage of the infinite possibilities provided by integrated solutions.
Description: In today’s age of interconnectivity and smart-everything, incorporating technology solutions into daily business routines and powering decisions with real-time data is paramount to a company’s success. Leveraging integrated solutions is now a best practice to improve operational efficiency and empower your team to succeed. Best-in-class software solutions offer unlimited flexibility through open interface infrastructure that allows for easy, effortless connection between programs. This presenter will discuss how companies can stay connected, increase efficiencies, and take advantage of the infinite possibilities provided by integrated solutions.
15) The Future of Property Management Panel
Day 5
Friday, October 29
Friday, October 29
11:00 am – 11:50 am
Speakers: Tony Cline, MPM® RMP®, HomeVault Property Management; Andy Wallace, zInspector; Thad Tarkington, CEO, Second Nature
Description: A look through the lens of innovation and trends that are driving change in the industry. What property managers can do to win hearts and business in the years ahead.
Description: A look through the lens of innovation and trends that are driving change in the industry. What property managers can do to win hearts and business in the years ahead.
Closing General Session
PIVOT: How Residential Property Managers Can Thrive During Crises,
Challenges, and Changes
Challenges, and Changes
Day 5
Friday, October 29
Friday, October 29
2:00 pm – 3:00 pm
Speaker: CDR Mary Kelly, PhD, CSP, US Navy (Ret)
Description:
Description: